Dudley High School/Cherish Family Brand
On October 17, 2014 we donated 65 shirts to the Dudley High School football team. The school had adopted a policy of academic excellence on and off the field for the 2014 season. We admired their outcome and shared their goals. We designed a special shirt for them. The shirt featured their school colors and had the school name and logo on the back. Al-Majied Smith one of the Cherish Family Brand founders was present at their Homecoming game. He gave a short speech explaining how and why the brand evolved and delivered the shirts to the team. Al-Majied was also a graduate of Dudley High and considered them "family".